Business

A domain is not a brand… and other myths

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More than a few CMOs (Chief Marketing Officers), business owners and even startup founders feel that a domain name is an insignificant aspect of their brand. The brand, in their mind, exists outside the narrow confines 🙄 of the internet. It has a life of it’s own, a character of it’s own and a philosophy […]

Business

What’s the value of a domain name?

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A man went to Guru Nanak Sahib and asked, “What’s the value of life?” Gurunanak ji gave him one stone and said, “Find out the value of this stone, but don’t sell it.” The man took the stone to an Orange Seller and asked him what its cost would be. The Orange Seller saw the […]

Business

The True Cost of a Hand Registered Domain

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“Wowee, I got these domains for $5 each” said a friend. And while it’s true that he paid only $5 for each of the domains, he forgot all the costs that go into it before and after he got the domains. Here’s a breakdown: 1. Cost of renewals Unless you develop the domain immediately, you […]

Business

A complete guide to newgTLD stats

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Blacknight Solutions has launched a fantastic new site on DotWhat.co that crunches the numbers on newgTLDs for the rest of us. It provides some excellent data and a information which makes it an ideal location for anyone wanting to learn about newgTLDs and/or the antecedents of the applicants. Data sets include newgTLD applications: By Region […]

Business

Pet Peeves of Domaining

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In no particular order: – Please justify your asking price! – Lowballers Galore ($100 for 50-200 domains, tyvm) – Self professed ‘top domainers’ selling spades to noobs. – Insider deals / not a level playing field. – People charging you to aggregate your content! – People quoting automated appraisals. – Domains that don’t make sense […]