KSL – A new measurement for domain length?

Most people will tell you a short domain is better, and usually more valuable than a longer one. And there are usage parameters to back up this fact – Shorter brands are easier to remember Shorter words are used more often Shorter URLs are more effective in SMO And with the world going increasingly mobile, … Read more

newgTLDs: A rising tide lifts all ships!

1. A registrant with a .com will not give up that .com and move to a new TLD 2. ccTLDs perform well in non-US locations inspite of .com mindshare 3. newgTLDs will expand the market – Paul Stahura I’m cautiously optimistic about newgTLDs, not surprisingly, since I’m also extremely positive about existing alternative TLDs and … Read more

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens!

Don’t know if you’ve been following the back and forth between Rick Schwartz & Michael Berkens about newgTLDS, but it’s been enlightening to say the least. What I’ve done is taken a few of their quotes that made the most impact and collated them. Read on… Rick’s Points http://www.ricksblog.com/2013/12/ricks-poll-results-mean/ So I don’t have all the … Read more

Basics of Building a Website

As a web solutions provider one of the most common questions we get asked is if WordPress is free, why should my website cost anything? Good point, except that WordPress only satisfies one small part of the entire set of building blocks that lead to a website being developed, getting visible and thus visited. Which … Read more

Direct Navigation Matters

Came across an interesting article in the Huffington Post (CA) that really is an eye opener. It talks about why the URL bar is still important. And from the perspective of domain names it talks about Direct Navigation, one of the holy grails of type-in traffic. I would recommend you read the entire article, but … Read more

Is your domain name real?

You want to buy the perfect keyword domain name for your website but you realize even the most obscure ccTLDs for that exact term have been registered. So you look around for other opportunities that will allow you have the exact keyword without buying one in the aftermarket. And then you stumble upon the perfect … Read more