This blog is published by Samit Madan, an advertising and marketing professional with over three decades of media industry leadership experience.

• The content of this blog represents the author’s personal opinions and is written in an individual capacity. It does not reflect the views or opinions of his company, its clients, or any affiliated parties.
• The author does not accept compensation for blog posts.
• While the majority of external links are non-affiliated, some may be affiliate links.
• All advertisements and sponsorships will be clearly identified as such.
• Information and mentions of products or services are based on merit alone, without commercial consideration.