Niche | mwzd.com https://www.mwzd.com The MediaWizard's Blog Mon, 19 Oct 2020 07:43:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.mwzd.com/wp-content/uploads/mwzd-logo-250x250.jpg Niche | mwzd.com https://www.mwzd.com 32 32 Domain Investment Strategies – Part 4 of 5 https://www.mwzd.com/blog/domain-investment-strategies-part-4-of-5/ Wed, 02 Feb 2011 10:16:34 +0000 http://www.mwzd.com/?p=1148 Product or Service Generics are the next top domain investment strategy that I’m going to share. It’s pretty self explanatory, yet too many people get it wrong. Most don’t have a clue what a generic is, those that do don’t really want to share this with the masses as it makes it that much tougher to get the few gems that slip through the big domain companies lists. GenericDomains.net defines them as “A generic domain consists of words or common abbreviations which one finds in the dictionary and which describe in logical order a product, service, or other area of interest to internet surfers (i.e. VideoGames.___).” Why are they relevant? Because they’re memorable instantly descriptive of the product or service on offer offer higher traction with ppc campaigns provide greater brand recall rank higher with organic seo and sem Even a super niche would do extremely well online with an exact product or service generic and this isn’t just speculation, here’s one study that says “We conclude that the strong performance of a generic domain name is driven by factors such as: the close match between the domain name and the product searched for (irrespective of the search keywords used) automatic bolding of search terms in the domain the potential positive impact of the domain name on ad quality score Marketers should consider using generic domain names for dedicated PPC search engine campaigns for specific products, services or advertising initiatives.” So this is one strategy you can’t go wrong with, just keep in mind that your purchase price should be at reseller levels if you truly expect to profit from these. Some additional reading that should help explain this further: DNJournal: Branded v/s Generic Domains DomainSmash: 8 reasons to invest in Generic Domains

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The Million Dollar Prediction https://www.mwzd.com/blog/the-million-dollar-prediction/ https://www.mwzd.com/blog/the-million-dollar-prediction/#comments Thu, 19 Aug 2010 03:26:19 +0000 http://www.mwzd.com/?p=995 I called the sale of the TShirts.com lot correctly a month before it actually sold. Hope this doesn’t sound like I’m blowing my own trumpet but I’m very pleased I predicted this would sell easily with a 500k reserve. Patrick Ruddell of ChefPatrick.com had mentioned this lot last month on Facebook and my comment was “I see this set selling quite easily – tshirts.com, t-shirts.com, t-shirt.com, tees.com, tee-shirts.com – pretty much sews up the niche. Nice one.”

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Domain Investment Strategies – Part 1 of 5 https://www.mwzd.com/blog/domain-investment-strategies-part-1-of-5/ https://www.mwzd.com/blog/domain-investment-strategies-part-1-of-5/#comments Thu, 03 Dec 2009 18:57:54 +0000 http://www.mwzd.com/?p=658 There are essentially five domain investment strategies that work better than most others. This is not information most people would be willing to share, but I thought I’d let it out there – if it helps one person register better domains, all the better. Investment Strategy # 1: Geo Domains City names, state names, country names in any tld are called Geo domains. Such names might be tough to monetize without development, but resale values are usually substantial and most extensions will get traffic and thus revenues. Generally locations with population greater than 100,000 are considered worthy of owning, but high value niche locations can be just as lucrative. These domains are tough to hand register, but you can pick up drops here and there and when new TLDs are introduced these are the first to get sold out, specially if its a  ccTLD or a TLD that matches the geo location. I’ll give a few examples of core geo domains – NewYork.com, NewDelhi.com or even Mumbai.in would be core geo domains. Second rung geo domains are of the type CityState.tld or CityCountry.tld or even CityStateabbreviation.tld – such domains are best restricted to the top 3 gtlds – .com / .net / .org or their local ccTLDs; Examples of such names would be MumbaiIndia.com or MumbaiMH.com; Valuations of such domains are tough to ascertain and thus extreme care should be taken to ensure that you do not overpay for such domains as traffic is usually extremely restricted to these. The third rung of Geo domains are what are known as Keyword Geo domains.These only make sense for extremely high population areas like Capital cities and Major Metros. Again, these are best in .com / .net / .org or geo matching tlds. A lot of these are still available and in some locations end users love them as it allows them to get to the top of the SEO heap pretty easily. I’ve seen quite a few end user and bulk sales of these type of domains to brick and mortar companies or professionals who get the whole PPC game. Examples of Geo Keyword domains are AttorneySeattle.com or DoctorsLondon.com or CarDealerNewYork.com or MumbaiMart.com and ChaloIndia.com – which are the first domains I ever registered back in 1998. They are still developed sites though due for a makeover soon. Even developed, these are tough to monetize, though the amount of local goodwill one can gather from these is tremendous and this creates a good amount of leads for other related service offerings. I will say here that my Geo Domain holdings are extremely minute and only represent less than 1% of my domain portfolio and are only limited to my own Geo location and sphere of work. To learn more about Geo Domains please visit: http://simplygeo.com http://www.elliotsblog.com http://domainnamewire.com http://brucemarler.com/ http://www.conceptualist.com http://www.domainnews.com http://en.wikipedia.org/wiki/Geodomain http://www.geodomains.com.au

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The Different Types of Domainers https://www.mwzd.com/blog/the-different-types-of-domainers/ https://www.mwzd.com/blog/the-different-types-of-domainers/#comments Thu, 10 Apr 2008 15:27:43 +0000 http://www.mwzd.com/?p=46 There are quite a few approaches to domains and domaining that domainers take. Its like the stock market or real estate market to a certain extent, everyone has their own strategy and most of them pay well for their proponents. I’ve pretty much seen most of the types and will try and enumerate them to enable you to follow what you’d rather be doing. The Investor These are the sharpest of them all. Buy good quality when prices are low, hold long term, sell high. These guys hold onto assets, maybe even develop them, ensure that they’re hot and in demand when the market is totally ripe, then sell them. The advantages of emulating this type is that you can afford to sell 1% of your portfolio each year and still manage to pull in the major bucks. The downside is renewals, unless your portfolio generates enough revenue, this cost needs to be factored in. People like Frank Schilling, Rick Schwartz, Sahar Sarid, Adam Dicker, Michael Goldman and probably most of the other big ticket guys will be found in this group. The Flipper These guys live to make a fast buck and sometimes the ‘buck’ can be a hundred thousand dollars or more on great buys. They know exactly which domain they can sell and to whom and for how much. If they can buy domains that they can sell immediately (1hr to 3 months) for higher valuation, they’re very liable to take the deal. This kind can be equated to the floor traders of yore. They’re fast, nimble and never hold large portfolios, in fact some only have the one domain they want to sell, right now, before moving on the next big deal. There is a lot of money to be made this way too, however its short term, here and now. So if you don’t sell, you don’t churn. I’ve seen some huge success stories in this lot too, Derek Giordano and Reece Berg are top of the mind here. The Developer Theres one more breed of domainer who makes money by doing something with their properties, hand regs, niche domains and the type. They take the domain, develop it, add content, do seo, market it and voila, eventually these low value domains become decent value properties. So $20 on a domain + $500 developing could easily lead to a sale, a few months down the line, in the $5000 range. Guys who do this have substantial skills in development, seo and promotion, without which this is just not possible. You could outsource development but then that could also kill your profit margins here. Guys who do this with some success include Adrian Allen and Lord Brar. The Builder A lot of people build websites on domains for their own selves. They are not looking to sell the sites or even would even with good offers, simply because the sites normally create more opportunities than can be equated into the bottomline as credit. These type of domainers are actually a major credit and can be found among all the types listed above. Top names that come to mind include Justin Allen and Tan Tran. The Monetizer These guys are only interested in the traffic revenues. They’re happiest buying domains that get traffic and make money via parking or similar. In fact some of the biggest deals in the past have included portfolios of well known monetizers. Now of course this particular breed has been overrun by big time players with hundreds of millions of dollars invested and go under the guise of ‘media companies’. This is probably the holy grail of domaining, whats better than pointing a domain to an automatic page and let clicks get you revenues? Kevin Ham, Yun Ye, NameMedia, DemandMedia and others fit into this group, as they do elsewhere but a vast majority of their revenues probably come from this. The Broker Usually unsung, rarely known and generally dealing on the QT are the domain brokers. These guys have a huge network of contacts and know whats moving, how and when. I don’t really have much experience with these type of people but Rick Latona is instant recall. 🙂 The Provider A lot of domainers have some skill which is monetize-able and fairly useful for the non-developers. This can be writing, design, hosting or a wide variety of web development and promotion activities. I know this is not exactly domaining but I know enough people who do this to make money for domains. Popular people include Peter Mark and Leland Fiegel. There are a few more kinds but I’d rather not go there right now, but if you’re interested in knowing drop me a comment and i may put them up in a different post. This of course is by no means a complete list of the type of domainers out there. I hope that people whose names have been mentioned do not take umbrage at being categorized, I’m just trying to get a recall factor in by name dropping. I’m sure all of them would have certain activities in other categories. I can see myself in about 3 too.

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