KSL – A new measurement for domain length?

Most people will tell you a short domain is better, and usually more valuable than a longer one. And there are usage parameters to back up this fact – Shorter brands are easier to remember Shorter words are used more often Shorter URLs are more effective in SMO And with the world going increasingly mobile, … Read more

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens!

Don’t know if you’ve been following the back and forth between Rick Schwartz & Michael Berkens about newgTLDS, but it’s been enlightening to say the least. What I’ve done is taken a few of their quotes that made the most impact and collated them. Read on… Rick’s Points http://www.ricksblog.com/2013/12/ricks-poll-results-mean/ So I don’t have all the … Read more

Delusional Dreams of Fantastic Brands for Cheap!

“I can’t wait to register web.site” says the title over at HybridDomainer.com, going on to describe an utopian scenario envisaged by the two developers of registering web.site for $10. They were of course referring to the newgTLD program of ICANN currently has underway. Good luck with that buddy. You’re completely delusional if you think you’re … Read more

The inherent advantage ccTLDs will have over newgTLDs

The newGTLDs process is underway, 144 applications have been received, a lot more will be before the window closes. 300-500 new applications will be processed by ICANN during the first phase, you can expect another round within a year per the information out there. While most people believe that the new gTLDs won’t affect .com … Read more