The demand for domains is exploding

Brilliant conversation over at DNW for those that missed it, Andrew wrote an article called “A threat to the importance of domain names” and the conversation is just fantastic. I’m going to quote a few of them here before I give you my reasoning for the title of this post. Yet, we are now inviting … Read more

KSL – A new measurement for domain length?

Most people will tell you a short domain is better, and usually more valuable than a longer one. And there are usage parameters to back up this fact – Shorter brands are easier to remember Shorter words are used more often Shorter URLs are more effective in SMO And with the world going increasingly mobile, … Read more

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens!

Don’t know if you’ve been following the back and forth between Rick Schwartz & Michael Berkens about newgTLDS, but it’s been enlightening to say the least. What I’ve done is taken a few of their quotes that made the most impact and collated them. Read on… Rick’s Points http://www.ricksblog.com/2013/12/ricks-poll-results-mean/ So I don’t have all the … Read more

Direct Navigation Matters

Came across an interesting article in the Huffington Post (CA) that really is an eye opener. It talks about why the URL bar is still important. And from the perspective of domain names it talks about Direct Navigation, one of the holy grails of type-in traffic. I would recommend you read the entire article, but … Read more

Domain names are still important

Domain names are more important than ever and here’s why… The info clutter online has reached a mind numbing cacophony. Sometimes it feels that there are more websites online than people. But that’s not true, yet. Additionally, filter bubbles abound, thus ensuring that your message needs a much higher circulation to gain critical mass before … Read more

A complete guide to newgTLD stats

Blacknight Solutions has launched a fantastic new site on DotWhat.co that crunches the numbers on newgTLDs for the rest of us. It provides some excellent data and a information which makes it an ideal location for anyone wanting to learn about newgTLDs and/or the antecedents of the applicants. Data sets include newgTLD applications: By Region … Read more