Domain Names

KSL – A new measurement for domain length?

Most people will tell you a short domain is better, and usually more valuable than a longer one. And there are usage parameters to back up this fact – Shorter brands are easier to remember Shorter words are used more often Shorter URLs are more effective in SMO And with the world going increasingly mobile, …

KSL – A new measurement for domain length? Read More »

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens!

Don’t know if you’ve been following the back and forth between Rick Schwartz & Michael Berkens about newgTLDS, but it’s been enlightening to say the least. What I’ve done is taken a few of their quotes that made the most impact and collated them. Read on… Rick’s Points http://www.ricksblog.com/2013/12/ricks-poll-results-mean/ So I don’t have all the …

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens! Read More »

Direct Navigation Matters

Came across an interesting article in the Huffington Post (CA) that really is an eye opener. It talks about why the URL bar is still important. And from the perspective of domain names it talks about Direct Navigation, one of the holy grails of type-in traffic. I would recommend you read the entire article, but …

Direct Navigation Matters Read More »

Scroll to Top