A domain is not a brand… and other myths

More than a few CMOs (Chief Marketing Officers), business owners and even startup founders feel that a domain name is an insignificant aspect of their brand. The brand, in their mind, exists outside the narrow confines 🙄 of the internet. It has a life of it’s own, a character of it’s own and a philosophy … Read more

Buy a TLD

It’s been quite a while (July 2008) since I blogged about why you should ‘forget domains, buy a tld‘ but inspite of all the drama that surrounds the new extensions process at ICANN, there does seem to be a LOT of movement in this aspect. While it would cost quite a bit ($400,000+) to start … Read more