A domain is not a brand… and other myths
More than a few CMOs (Chief Marketing Officers), business owners and even startup founders feel that a domain name is an insignificant aspect of their brand. The brand, in their mind, exists outside the narrow confines 🙄 of the internet.…
Buy a TLD
It’s been quite a while (July 2008) since I blogged about why you should ‘forget domains, buy a tld‘ but inspite of all the drama that surrounds the new extensions process at ICANN, there does seem to be a LOT…