New TLDs Shaking Up Domaining? 2


Don’t know if you’ve noticed but the quality of domains on auction at Domainfest, TRAFFIC and other online marketplaces has improved dramatically. On offer earlier this month were Stocks.com, Quotes.com, Alcohol.com XXX.com, Cable.com, Rate.com, Artist.com, Hamburgers.com, Koran.com, Patents.com and many more! Up at TRAFFIC are such blockbusters like UI.com, DA.com, BS.com, Lover.net, HomeSchooling.com, Mouse.com, Lifts.com and Keyboard.com among others.

You now routinely hear of top of the line keywords being offered and selling – Discos.com – Sold, Tees.com (lot) – Sold, BigApple.com – Sold, CableTelevision.com – Sold, Opticians.net – Sold and Lottery.net – Sold. This is just in the last month or so.

A lot of domains didn’t sell because the reserves weren’t in tune with the market pricing, but the very fact that these domains are even being offered is telling.

And the fact that a lot of these didn’t sell also tells another story, that the market isn’t willing to pay huge premiums even for great keywords in .com

Could this be an indicator that the approval of the new TLDs by ICANN would in some way devalue existing keywords, or at least make it tougher to sell them at peak end user prices?

Or should we just take this as a sign of the times? Would be really interested in hearing your views and arriving at a general consensus.


About MediaWizard

Samit Madan is an advertising professional with over 25 years of experience. He’s known as the MediaWizard due to his expertise in all related industry verticals including design, promotions, brand development, corporate communications, printing, web development and search marketing. He currently heads MediaWiz, a leading Media Publishing and Services Company.


2 thoughts on “New TLDs Shaking Up Domaining?

  • Kartik

    Yes. I too feel that the quality of the names up for sale are improving. Few of them are being sold at a very high price (Like Tees.com lot). But in most cases the reserve on them is too high comparing to the market prices. At the same time with introduction of new tlds everyday, the choice of people with lower budget switches over there from .com . In India, most people prefer to have their BUSINESSNAME.com as a first choice. If its too costly or not for sale, they are happy to choose businessname.in / businessname.co.in & more easily at a much lower cost. .com is a king, no doubt in it. But still tlds are gaining interest with Medium businesses.

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