1. No. of Letters (12 is my limit – unless its a gem)
2. Industry applicability
3. Business plan acceptability
4. Size of target market
5. Growth potential of target market
6. Timeline till a sale / development is achieved.
Samit Madan is an advertising professional with almost three decades of experience. He's known as the MediaWizard due to his expertise in advertising & marketing. He currently heads MediaWiz, a leading Media Company.