I’ll start with what a lot of people will consider a fairly radical statement, though those in the know should probably agree – “Extensions are less relevant than the keyword of the domain”. I’ll take Exhibitions.ws over ExcellentTopExhibitions.com any day of the year.

With each new extension you have a subset of domainers who invest most of their money in that extension, then have to go around touting it as the next big thing since sliced bread else their investments will not get them the returns they want.

What it does for the extension is get a secondary rung of investors who More >