Sify.com v/s Yahoo.com at LFW
Posted in Internet, Media, News | (5) Comments
Tagged Under : Bad Business, Business Sense, Celebrities, Controversies, Cricket, Designers, Environment, Exclusivity, Fashion Week, Genius, Hogwash, Hype, India, Job, Losers, Niche, Showcase, Sify Com, Viral Nature, Www News, Yahoo
http://www.hindustantimes.com/news/181_1836227,0000.htm
You live and learn.
Aren’t events like a fashion week supposed to be covered by ALL media willing to do so?
What’s with the exclusive tie up? I wonder who the genius was who figured that was the way to go! Is it just one website or similarly one news channel and one newspaper, what’s next? One designer and one dress?!
Hogwash.
Only in India can they come up with stupid issues like this. And its all created / caused / hyped by the media. While hype is good in some ways, controversies are essentially bad business sense for what is primarily a showcase and sale event for the industry.
Only when a dress falls or when celebrities turn up does the media have glowing references to the collection, otherwise - oh, btw, so and so also showed a new niche line.
Jeeez!
Not that Sify is doing a bad job : check out the official LFW site here. It’s just that while for cricket it means more revenue with exclusivity, in a fashion week environment the losers of such an exclusive arrangement are the very people who are being promoted - the designers. After all, why stop any newspaper / magazine / channel who wants to give coverage to the event and thus the designers??
And one last kick in the b… even if you have exclusive rights to pictures / videos of any event and put them online for viewing by the general public, the viral nature of the internet will ensure a lot more people see it w/o visiting any official site!!
See http://www.nachbaliye2.net as an example of how its done.
