Tagged: Domain Names

KSL – A new measurement for domain length?

Most people will tell you a short domain is better, and usually more valuable than a longer one. And there are usage parameters to back up this fact – Shorter brands are easier to remember Shorter words are used more often Shorter URLs are more effective in SMO And with...

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens!

Don’t know if you’ve been following the back and forth between Rick Schwartz & Michael Berkens about newgTLDS, but it’s been enlightening to say the least. What I’ve done is taken a few of their quotes that made the most impact and collated them. Read on… Rick’s Points http://www.ricksblog.com/2013/12/ricks-poll-results-mean/ So...

Have .Coms crossed their Sell-by Date?

Well, probably not, but it seems the trend for .com domains hit a peak in 2008 and has been on a decline ever since. Wonder if that’s the reason that you see a lot of premium .com domains suddenly available for sale. On the other hand, the number of registrations...

Would newgTLDs lose traffic to ccTLDs?

Pretty much all the newgTLD strings that have been applied for start with current ccTLDs. .ca – .cab, .cafe, .cal, .call, .cam, .camera, .camp, .cancerresearch, .capetown, .capital, .car, .caravan, .cards, .care, .career, .careers, .carinsurance, .cars, .casa, .cash, .casino, .catering, .catholic .co – .coach, .codes, .coffee, .college, .cologne, .community, .company, .compare,...

Direct Navigation Matters

Came across an interesting article in the Huffington Post (CA) that really is an eye opener. It talks about why the URL bar is still important. And from the perspective of domain names it talks about Direct Navigation, one of the holy grails of type-in traffic. I would recommend you...

Domain names are still important

Domain names are more important than ever and here’s why… The info clutter online has reached a mind numbing cacophony. Sometimes it feels that there are more websites online than people. But that’s not true, yet. Additionally, filter bubbles abound, thus ensuring that your message needs a much higher circulation...