There are a lot of factors that make a domain name really valuable. Generic / Dictionary words command the highest premium.

But here is a list of 10 domain appraisal parameters which are really important :

10. Search Engine Friendly : Would a search throw up the domain intrinsically. For example – if the exact search term exists in the name.

9. Industry Strength : Is this targeted to a niche or a mass market? A niche market product might actually have a higher value than a mass market More >