It’s virtually impossible to get a great keyword in a relevant newgTLD at general availability. And by great I only mean a keyword+newgtld combo that has a real world business use. The sheer number of ‘filters’ that the keyword has to go through to get there is mind boggling. First […]

NewgTLDs – No Country for Domain Investors?


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Most people will tell you a short domain is better, and usually more valuable than a longer one. And there are usage parameters to back up this fact – Shorter brands are easier to remember Shorter words are used more often Shorter URLs are more effective in SMO And with […]

KSL – A new measurement for domain length?


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1. A registrant with a .com will not give up that .com and move to a new TLD 2. ccTLDs perform well in non-US locations inspite of .com mindshare 3. newgTLDs will expand the market – Paul Stahura I’m cautiously optimistic about newgTLDs, not surprisingly, since I’m also extremely positive […]

newgTLDs: A rising tide lifts all ships!



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Don’t know if you’ve been following the back and forth between Rick Schwartz & Michael Berkens about newgTLDS, but it’s been enlightening to say the least. What I’ve done is taken a few of their quotes that made the most impact and collated them. Read on… Rick’s Points http://www.ricksblog.com/2013/12/ricks-poll-results-mean/ So […]

The newgTLDs debate – featuring Rick Schwartz & Michael Berkens!


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As a web solutions provider one of the most common questions we get asked is if WordPress is free, why should my website cost anything? Good point, except that WordPress only satisfies one small part of the entire set of building blocks that lead to a website being developed, getting […]

Basics of Building a Website


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Came across an interesting article in the Huffington Post (CA) that really is an eye opener. It talks about why the URL bar is still important. And from the perspective of domain names it talks about Direct Navigation, one of the holy grails of type-in traffic. I would recommend you […]

Direct Navigation Matters