The MediaWizard’s Blog
What makes a Domain Name Valuable
There are a lot of factors that make a domain name really valuable.
Generic / Dictionary words command the highest premium.
But here is a list of 10 domain appraisal parameters which are really important :
10. Search Engine Friendly :
Would a search throw up the domain intrinsically.
For example – if the exact search term exists in the name.
9. Industry Strength :
Is this targeted to a niche or a mass market?
A niche market product might actually have a higher value than a mass market product.
But it basically depends on the prevailing PPC rates for that market.
8. Sales Value History :
Has this domain ever earned any revenues?
How long has it been online? Longer the duration of the registration, better it is.
7. Market Potential :
Can you make revenue by advertising this?
Would it generate enough revenues if exploited?
6. Linguistically Viable :
Can the domain be pronounced?
Is it easy on the ears?
5. Brand Recognition :
Can it be created for this domain?
4. Recall Value :
If you can’t remember it, forget it.
3. Length :
Shorter the better
Chew on this, there are NO 3 Letter .coms available.
All 3 letter word domains for .in, .org, .net, ,biz, info, .us,
in fact most TLDs, are also sold.
2. Extension :
.com, .net, .ca, .in, .co.uk, .co.in, .com.au, .tv, etc.
.com domains are undoubtedly the most expensive.
speciality extensions follow.
3 Letter .coms now go routinely for $50,000+
1. Current Revenue :
Earnings/Parking/Affiliate/Other
Nothing better than current income, though not if you are spending thousands to start with.
So is there a formula for this? Or an appraisal system that is perfect?
Short answer is NO.
There is no hard and fast rule, one man’s poison is another man’s drink.
A good way to gauge the inherent worth of a domain is to auction it or invite offers for it.
Holding on to certain types of domains actually increases their value,
others might just cause holes in your pocket.
| Print article | This entry was posted by mediawizard on December 4, 2006 at 9:30 am, and is filed under Domain Names. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |





about 1 year ago
Do you have any other blogs similar to this? I really like your writing style.
about 1 year ago
Cool stuff on this blog really.
Good job, Samit Sir
about 8 months ago
Lots of of folks write about this matter but you said really true words.
about 3 weeks ago
Wow that is a great blog.. I’m love it.. good post