Parking is Dead
Parking died in 2007, transparency is not going to fix the revenue drop, not now, not ever.
In this industry all the top guys get sweeter deals than the regular guys, I guess we’re all well aware of this fact. Top domainers get sweet deals from parking services and they in turn get sweeter deals from their feed provider based on volumes.
Which is why what you earn at one parking company might not be the same as another, assuming revenue share is constant, for the simple reason that one parking company might actually get a higher revenue share from their feed provider.
Google doesn’t disclose revenue share, not even with adsense users beyond the signup stage. Neither does it allow adsense users to share cpc details, I assume it’s the same for parking companies. So there goes the ‘audit the upstream’ thought process.
Beyond that, parking companies are aggregators of traffic, so more likely to earn much more than individual / corporate portfolio owners. You can’t blame them for having a business model that is better than that of investors.
And while parking used to be a necessary evil, now unless the domain is earning a substantial income parked, which very few do in any case, parking it might actually be a liability with all and sundry coming after domains and the attitude of some panelists to parked pages.
Development, even a minisite, offers way more protection, higher revenues and the ability to deal directly with the feed provider, even though you’re liable to actually earn even less revenue share, the total revenue is usually higher due to higher traffic volumes.
Backstory: This article is my perspective of the various blog posts around the web, or at least the domain name blogosphere, caused by the launch of Frank Schilling‘s new parking service. I don’t see why the conversation is
Off topic: I’m not sure what to make of this parking service’s use of an uber retro 1996 design. Is it meant to signify a ‘closed club members only’ environment or a desire to present themselves as absolutely no frills? In this day and age its pretty much inexcusable to use such a design when you can knock out a decent website in days, if not hours.