Has .TV finally broken through the glass ceiling?

There have been some fairly huge sales of .TV domains recently, specially in 2012, which is a positive thing in my opinion. What’s been really surprising is that not all sales are for keywords that are a traditional match for TV or television.

Here is some of the sales info in case you missed it:
immobilien.tv $20,000
ContactLenses.tv $15,000
Farmacia.tv $20,000
Hobby.tv $10,000
Salute.tv $9500
Doctor.tv $25,000
Drugs.tv $5,000
Eyecare.tv $10,000
Medico.tv $10,000
Package $65,000
Film.tv
Filme.tv
Filmy.tv
Jeu.tv $50,000
Voiture.tv $10,000

Some popular .tv domain info sites for further reading are:
www.allthings.tv | www.analyze.tv

Think the renewed Verisign contract till 2021 might have something to do with the renewed confidence, and hence increased prices for .tv domains. But more importantly, there has been substantial movement in the space and a lot of domains being sold for what were previously unachievable prices.

I’m not a big .TV investor, though I have made some strategic buys and also some good sales and my personal investment in .tv has been a very good ROI provider. I do regret not having the funds to hold on to all the domains I got during the relaunch of .tv including top names like banks.tv, commerce.tv, lol.tv and more! But the registration charges conveyed after the fact were huge and not something I had planned for and hence couldn’t hold onto them.

And to come to the topic of conversation, given these sales, has .tv broken through the imaginary ‘glass ceiling’ in terms of domain prices, I really think so, given the offers we’ve turned down, as I’m sure others have as well and there doesn’t seem to be anything stopping the continued rise of .tv domains.

Do you think .tv has hit mainstream conciousness? Please share your views below!

Published by MediaWizard
Samit Madan is an advertising professional with over 25 years of experience. He's known as the MediaWizard due to his expertise in all related industry verticals including design, promotions, brand development, corporate communications, printing, web development and search marketing. He currently heads MediaWiz, a leading Media Publishing and Services Company.

8 thoughts on “Has .TV finally broken through the glass ceiling?

  1. Nice article Samit, When we get past the nonsense that takes place on forums about .tv is not .com, (no one ever said it was .com) I think everyone sees the sales have picked up both in quantity and price.

    Eyecare.tv selling for $10,000 is something that would not have been seen in 2007 or even 2009.

    Today Set.tv sold for $29,000 and a lot of LLL.tv are registered each week off the premium list. Demand for short .tv domains both two and three letter seem to be picking up.

    Keeping a small, quality portfolio in .tv with an emphasis on not getting caught up in hype, and focusing on names that make sense with the extension should produce decent returns for most .tv investors. You have to be more picky and precise with .tv.

    Again IMO

    Thank you for the article.

    • Thanks Ray! And also thanks for sharing the info about set.tv and short .tv domains, makes sense when you think of it.

      Short dictionary word domains are increasingly rare and more desirable, logical that these type of names will do just as well in .tv as well.

      My .tv portfolio is completely in keeping with your thinking, quality over quantity by far.

  2. I dunno, but I think that the economy attempting to flex its muscle, the .com domain names pricing themselves out of the market like it’s the 20th century and there is no other alternative and the younger generations increasing familiarity with extensions other than the “king of extensions” is becoming conducive to buyers, endusers more than likely, building confidence that they can reap a profit from this extension.

    If you do not have the budget for a domain name in the .com arena and it is available and within your budget in .tv, you got yerself a brand! Talk about cost-effective! And yes, I do believe that the economy is indeed helping this take place. As it gets healthier, so will the .tv extension.

    • Actually any domain can be priced out of the market and you’re right in saying that a lot of .com pricing is way beyond the reach of the average developer.

  3. It’s about branding. Can’t get .com, can’t get your country code? Where do you go for something people will see as a brand and actually remember? .TV is one of your better choices, because people have seen many .tv sites advertised. .ME if it gets used and live sites get advertised may soon be as good a choice, but lacks the suggestion of having video content or being a channel that you get with .tv.

    • Yeah, I also own .ws domains, what some people don’t seem to realise is that newgtlds will be 3 characters or more, so shorter extensions will have some brand advantage in a world where attention spans are increasing shorter, just as brands need to be.

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