You want to buy the perfect keyword domain name for your website but you realize even the most obscure ccTLDs for that exact term have been registered. So you look around for other opportunities that will allow you have the exact keyword without buying one in the aftermarket. And then you stumble upon the perfect solution – domain.xx.com (fake example) – now that seems perfect!
But wait! That is not a domain name you’re buying, it’s a sub-domain! What??! Yeah, it’s a sub domain, not a fully qualified domain. It’s like buying domain.mwzd.com – only the root domain (mwzd in this example) is usually a two letter domain in a gTLD or ccTLD. So essentially you’re paying registration / renewal on a domain which is really a sub-domain – kind of like paying for use of domain.blogger.com without the relevance!
This of course doesn’t apply to ccTLDs where third level registrations are allowed by the registry either exclusively or in conjunction with second level registrations – for example .co.uk, .com.au, .co.jp, .co.in, .net.in, etc The easiest way to tell whether what you’re buying is a domain or a sub-domain, check if the ‘extension’ is officially delegated by IANA or allowed by the relevant registry.
Big deal, what’s the difference? After all Google says it’s all about the content in any case. Partially true, but this is where it gets complicated, while good content will help you get ranked, hosting this content on a sub-domain will actually only benefit the root domain, not your specific sub-domain url.
So you might build the world’s greatest website about domains on domain.xx.com but the benefits will accrue to xx.com, not to your ‘domain’. It is also a lot tougher to get a sub-domain to rank. So do yourself a favor, make sure you’re buying a real domain and not being taken for a ride. Ask an expert if you’re unsure, after all, you don’t do a root canal on yourself! Do you own any sub-domains? Please share your experience via a comment!
What I want in my mobile phone:
1. Perfect network coverage – It should work everywhere, from the basement to the highest tower. From the most remote place with cell coverage to places that don’t have any via satellite.
2. Clarity – It needs to be crystal clear, meaning the person on the other end should sound as if they’re standing in the same room as you.
Even though that is no guarantee that you understand them, at least you can make out the words.
3. Fast Charging – That 20 sec to charge your phone deal sounds good, when does it get on Kickstarter again?
4. Long battery life – 720 hrs standby should be normal, at the very least. 48 hours of talktime would help too.
5. Video – Well, it is 2013, don’t want to go back to the dark ages, so in case I do want to talk to someone face to face, it should have quality video.
6. Internet – Since we’re going to have video, you need a fast network, 4G? And of course, messaging is where it’s all at, so internet is relevant.
And that’s it.
Mobile technology is great, but the phones today are getting stupid.
They don’t handle calls very well, but they can do a million other things.
I don’t really need it to tell ambient temperature or pressure.
I don’t want it to measure or weight things for me.
I don’t want my phone to talk to me, or me to talk to it.
I don’t want to take photos with my phone.
Not even when a camera is ‘inconvenient’.
I don’t want to check my email on the phone.
I don’t want to play games on my phone, not even fps.
All that does is increase asocial behaviour.
We have enough of that today in any case.
I don’t want to open my main door with my phone, lose it and that could be a pain.
Ditto for online banking & payments at merchants, the potential downside is too much.
I don’t want my phone to find my fb friends in the same room as me.
Or find a play date for me or my kids or my dog.
I already socialize with people I want to, most of us do.
I also have no plans to become James Bond, so no gadgets either.
Lasers might be cool, but I don’t plan to get stuck in a vault.
And if I was, good network coverage might be a bigger help than a half-assed laser.
And I don’t want it to be much bigger than a Rs.20 candy bar.
After all, I don’t want to wear a special belt just because my phone is too heavy.
And I really hate those tablet phones, who really needs to hold a notebook to their ears?
At 40+ even laptop monitors strain my eyesight, which wasn’t too great to start with.
Don’t want to squint for a small mobile display or strain my eyes with wearable monitors.
So basically what I’m saying is that I want my phone to do what a phone is meant to do.
Communicate through voice / video / chat with people.
Nothing more, nothing less.
Does that make me old fashioned? Or does it make sense?
Picked up the last three dozen posts which mentioned a company on TechCrunch (which is also a brandable) and the general trend seems to be that domains being used are mostly brandable domains, not generics.
And even where the domains are generics, the usage itself isn’t directly related to the term but it’s used in a brandable sense.
So are generic domains overrated? Well, no. If you don’t have funding or a million dollar marketing budget, you would probably be better off using a generic, since it would help you rank better for the exact term that a random brandable. Yes, it’s true, even after Penguin / Panda etc.
If you’re a funded company and plan to go the entire trademark + legal protection route, you can do it with a brandable. Though even there, a lot of companies play safe by using a made up word or term but in .com – of the 36 companies listed below, most are .com, with one each of .me / .pa / .io / .fm
Glide – Generic term, refashioned tld, used as a brandable.
Meritful – Generic term, but used as a brandable too!
Kloudless – brandable term.
Handle – Generic term, used as a brandable partially at least.
AppArchitect – Generic!
Stylit – brandable term.
BlackTag – brandable term.
Bidzy – brandable term.
KeenHome – brandable term.
Floored – Generic term, but used as a brandable!
Paidpiper – brandable term.
42 – brandable term.
GreenTape – brandable term.
OpenStreetMap – Generic!
Zenefits – brandable term.
Share Practice – Generic!
Tango Card – brandable term.
Flipboard.com – Generic term, but used as a brandable!
Spacebar – Generic term, but used as a brandable!
Magisto – brandable term.
Betaworks – brandable term.
Purchext – brandable term.
BuzzFeed – brandable term.
ProBoards – Generic!
Placester – brandable term.
Foursquare – brandable term.
State – Generic term, but used as a brandable!
Moviora – brandable term.
Uber – Generic term, but used as a brandable!
Shazam – brandable term.
Sherpa – brandable domain hack.
Soundrop – brandable term with obscure cctld.
Spotify – brandable term.
ThredUP – brandable term.
Square – brandable term.
Rambler – brandable term with obscure cctld.
What do you think of this trend?